Under Promise and Over Deliver

There are things you, your company and your product can do and things that cannot be done. Knowing the difference takes solid training, a strong business acumen, and experience. Telling a customer that you can do everything takes nothing more than your vocal chords while telling a customer that you cannot do something they want, […]

Indian consumers are well versed with luxury: Longchamp Artistic Director

French luxury house Longchamp has completed an year in Indian market and Sophie Delafontaine, the Artistic Director of the brand says that the Indian luxury market has surely seen a boom in the recent years and credit goes to well versed consumers. The brand symbolizes well with women who are independent, dynamic, strong yet feminine at the same […]

The shape of things

Fitting plays a crucial role in the fashion design process. Customers procure garments with proper fit or even pursue the perfect fit, though the fashion trend changes with time. Designers or tailors have used mannequins for garment-fitting in search of the perfect fit for centuries. Today, they are still essential for garment-making, although each mannequin […]

Paytm rolls out gold for cashback

BENGALURU: Online wallet company Paytm has introduced the feature of availing cashback in the form of Paytm Gold. The feature which is live across 16,000 pincodes will enable customers to take advantage of Paytm Gold and MMTC PAMP’s tie-up to buy, sell or redeem the gold starting as low as 1 gram. “Now you can save […]

Factors Affecting Buying Decision of the Customers at the Store

There are several factors which affect the buying decision of the customers. Let us go through them one by one: Store Display and Presentation of ProductsThe store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store. The store […]

Snapdeal may merge with Infibeam to create $2bn co

The country’s only publicly listed e-commerce company Infibeam is involved in merger talks with troubled online marketplace Snapdeal, sources close to the matter said. The development comes at a time when Snapdeal’s board rejected a $700-750 million offer for sale to Flipkart last week. However, a revised offer of $900-950 million may be on the anvil, as we […]

THE SMALL RETAILER’S GUIDE TO SUCCESSFUL STAFF TRAINING

If you own or manage a growing retail business, you probably wear many hats. You may be the person responsible for ordering inventory, hiring new employees, balancing the books, and processing payroll. So adding retail staff training to that mix may seem like overkill. However, nothing could be further from the truth. Properly trained staff leads […]

12 Artificial Intelligence Trends in Retail to Look Out For in 2017

Artificial Intelligence (AI) has taken the Business world by storm. The sheer market size of AI software and systems has already become big enough to be taken seriously. In 2015, the global artificial intelligence market was worth US$126.2 Billion and is projected to reach a value of US$3,061.35 Billion by the end of 2024. The market is […]

Retailers run Prime Day ‘me too’ sales

Dive Brief: Several retailers — including Newegg, eBay, Toys R Us and the 1-800-Flowers family — have prepped exclusive discounts and perks for, on or around Prime Day. Macy’s is touting a summertime “Black Friday” sale, J.C. Penney is reprising “Penney Palooza,” and Kohl’s and Best Buy are also offering competing deals. For eBay, that includes […]