Snapdeal undergoing major layoff, to slash 80 percent workforce

New Delhi: E-commerce major Snapdeal on Monday revealed that it is facilitating a major layoff in the company, with an agenda to cut down 80 percent of its employee strength. A senior official of the company told that the management has given verbal instructions to their department heads to prepare the list. Additionally, the official also revealed […]

The future of e-retail: Road to 2020

Driven by urbanization, attitudinal shifts and income growth, India’s retail market is expected to double from US$ 600 billion in 2015 to US$ 1 trillion by 2020 as per IBEF. The tremendous growth of e-commerce market also plays an integral role in the high scale development of the retail sector; by 2020, ecommerce will be […]

Retail Digital Marketing: Top 5 Trends

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with […]

Mystery shopping: A mystery revealed

The concept of mystery shopping in the retail sector was initially used by luxury brands and that too just in developed countries.    Aesthetics, quality and value are key to any business with direct consumer interactions. Consumer behaviour experts believe these three key points need to be taken care of if any such business has […]

Paytm Mall Campus Icon Programme receives over 20,000 entries

New Delhi: Paytm Mall, owned by Paytm e-commerce Pvt. Ltd. launched an industry-focused learning programme Campus Iconwhich will mentor students on critical real-world techniques related to product, marketing, design among others via seminars.This has received over 20,000 responses. The programme has attracted students from 4000 colleges, with more than 75 percent of all applications coming from colleges in […]

Store 4.0 – reshaping the store for the digital customer

The retail industry is reshaping its strategies in the face of changing customer attitude and the advent of new technologies. Malls and big retails chains are focusing on constructing providing an integrated strong online and offline experience and inching towards Retail 4.0 experience. As a recent Deloitte research indicates, “The retail store is being re-imagined for the digital […]

3 Behaviors That Drive Successful Salespeople

Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult. The prevailing thinking is that the amount of time […]

How to be a great retail manager

Having a retail manager job is something to be really proud of. But amongst your dancing and celebrations, part of you still might be nervous about your new management job. How do you be a good manager without appearing to be an embarrassing try-hard with the assertiveness of a doormat or an unapproachable dragon with the temper of an angry […]

GST brings pain, paperwork to India’s online sellers

Thousands of small merchants have been dropped from e-commerce sites because they can’t meet the new requirements under the goods and services tax (GST) regime. Photo: iStockphoto Bengaluru: India’s new goods and services tax (GST) regime is causing widespread headaches for small merchants and the e-commerce companies they work with. The GST, which went into effect […]

Future Retail to focus on core format of small and big stores

Future Retail, which is demerging its home retail and e-commerce home retail businesses into a single entity — Praxis Home Retail — would concentrate on core format of small store and big store retail from now on. “This is demerger of the home retail business. We are separating the speciality retail and would concentrate on […]