How data drives success in the customer engagement journey

Launching a webstore in 2017 has become easy. Despite that, growing and scaling an online business remains extremely difficult even for the most seasoned brands and e-commerce experts. Ecommerce sales are growing, often at the expense of retail store foot traffic, but many retailers are struggling to capitalize on their digital sales channels. The secret to success […]

Customer Experience Engineering

Over the past few years, I have conducted a survey of customers to understand their likelihood to return to a retailer based on the “experience” they had shopping there. I would stand outside a retail store and talk to customers as they left or I would post on an online survey or even sent surveys […]

Knocking off cybercrime in apparel retailing

Since the burst of the dot.com bubble, e-commerce has been increasing exponentially. Small and large companies have got into the business of buying and selling online and reaped the benefits of reaching newer markets by breaking the barriers of time and distance. But digitization and using latest technology apart from the above discussed aids, brings […]

Click and Mortar an innovative hybrid retail model

Written by: Fibre2Fashion.com Apparel and clothing retailers today operate in a fiercely competitive environment and hence need to constantly innovate, re-invent, and upgrade to become the first choice for customers. Managing the rising cost, price sensitive consumers, and whimsical trends is not enough, but along with which, having a multi-channel facility of purchasing garments is becoming […]