Indian consumers are well versed with luxury: Longchamp Artistic Director

French luxury house Longchamp has completed an year in Indian market and Sophie Delafontaine, the Artistic Director of the brand says that the Indian luxury market has surely seen a boom in the recent years and credit goes to well versed consumers. The brand symbolizes well with women who are independent, dynamic, strong yet feminine at the same […]

The shape of things

Fitting plays a crucial role in the fashion design process. Customers procure garments with proper fit or even pursue the perfect fit, though the fashion trend changes with time. Designers or tailors have used mannequins for garment-fitting in search of the perfect fit for centuries. Today, they are still essential for garment-making, although each mannequin […]

Paytm rolls out gold for cashback

BENGALURU: Online wallet company Paytm has introduced the feature of availing cashback in the form of Paytm Gold. The feature which is live across 16,000 pincodes will enable customers to take advantage of Paytm Gold and MMTC PAMP’s tie-up to buy, sell or redeem the gold starting as low as 1 gram. “Now you can save […]

Factors Affecting Buying Decision of the Customers at the Store

There are several factors which affect the buying decision of the customers. Let us go through them one by one: Store Display and Presentation of ProductsThe store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store. The store […]

Snapdeal may merge with Infibeam to create $2bn co

The country’s only publicly listed e-commerce company Infibeam is involved in merger talks with troubled online marketplace Snapdeal, sources close to the matter said. The development comes at a time when Snapdeal’s board rejected a $700-750 million offer for sale to Flipkart last week. However, a revised offer of $900-950 million may be on the anvil, as we […]

12 Artificial Intelligence Trends in Retail to Look Out For in 2017

Artificial Intelligence (AI) has taken the Business world by storm. The sheer market size of AI software and systems has already become big enough to be taken seriously. In 2015, the global artificial intelligence market was worth US$126.2 Billion and is projected to reach a value of US$3,061.35 Billion by the end of 2024. The market is […]

Retailers run Prime Day ‘me too’ sales

Dive Brief: Several retailers — including Newegg, eBay, Toys R Us and the 1-800-Flowers family — have prepped exclusive discounts and perks for, on or around Prime Day. Macy’s is touting a summertime “Black Friday” sale, J.C. Penney is reprising “Penney Palooza,” and Kohl’s and Best Buy are also offering competing deals. For eBay, that includes […]

Digital transactions slowing down after initial demonetization rush

Debit card usage more than doubled to 400 mn-plus transactions at the height of the cash crunch in December from 140 mn in October. The number fell to 250 mn in February. The growth in cashless transactions, doubling in the aftermath of demonetisation, seems to have hit a new normal of 27 per cent in […]

Paytm Mall launches learning programme for college students

BENGALURU: Paytm Mall, owned by Paytm Ecommerce, has launched Campus Icon, a nationwide programme to offer industry-focused learning to college students. As a part of this six-week programme, student participants will be assigned variety of tasks that would enhance their skills. The initiative will see Paytm Mall reaching out to over 10,000 students reaching out to over 10,000 students […]