How data drives success in the customer engagement journey

Launching a webstore in 2017 has become easy. Despite that, growing and scaling an online business remains extremely difficult even for the most seasoned brands and e-commerce experts. Ecommerce sales are growing, often at the expense of retail store foot traffic, but many retailers are struggling to capitalize on their digital sales channels. The secret to success […]

Customer Experience Engineering

Over the past few years, I have conducted a survey of customers to understand their likelihood to return to a retailer based on the “experience” they had shopping there. I would stand outside a retail store and talk to customers as they left or I would post on an online survey or even sent surveys […]

Knocking off cybercrime in apparel retailing

Since the burst of the dot.com bubble, e-commerce has been increasing exponentially. Small and large companies have got into the business of buying and selling online and reaped the benefits of reaching newer markets by breaking the barriers of time and distance. But digitization and using latest technology apart from the above discussed aids, brings […]

Click and Mortar an innovative hybrid retail model

Written by: Fibre2Fashion.com Apparel and clothing retailers today operate in a fiercely competitive environment and hence need to constantly innovate, re-invent, and upgrade to become the first choice for customers. Managing the rising cost, price sensitive consumers, and whimsical trends is not enough, but along with which, having a multi-channel facility of purchasing garments is becoming […]

Snapdeal undergoing major layoff, to slash 80 percent workforce

New Delhi: E-commerce major Snapdeal on Monday revealed that it is facilitating a major layoff in the company, with an agenda to cut down 80 percent of its employee strength. A senior official of the company told that the management has given verbal instructions to their department heads to prepare the list. Additionally, the official also revealed […]

The future of e-retail: Road to 2020

Driven by urbanization, attitudinal shifts and income growth, India’s retail market is expected to double from US$ 600 billion in 2015 to US$ 1 trillion by 2020 as per IBEF. The tremendous growth of e-commerce market also plays an integral role in the high scale development of the retail sector; by 2020, ecommerce will be […]

Retail Digital Marketing: Top 5 Trends

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with […]

Paytm Mall Campus Icon Programme receives over 20,000 entries

New Delhi: Paytm Mall, owned by Paytm e-commerce Pvt. Ltd. launched an industry-focused learning programme Campus Iconwhich will mentor students on critical real-world techniques related to product, marketing, design among others via seminars.This has received over 20,000 responses. The programme has attracted students from 4000 colleges, with more than 75 percent of all applications coming from colleges in […]

Store 4.0 – reshaping the store for the digital customer

The retail industry is reshaping its strategies in the face of changing customer attitude and the advent of new technologies. Malls and big retails chains are focusing on constructing providing an integrated strong online and offline experience and inching towards Retail 4.0 experience. As a recent Deloitte research indicates, “The retail store is being re-imagined for the digital […]

3 Behaviors That Drive Successful Salespeople

Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult. The prevailing thinking is that the amount of time […]