Customer Experience Engineering

Over the past few years, I have conducted a survey of customers to understand their likelihood to return to a retailer based on the “experience” they had shopping there. I would stand outside a retail store and talk to customers as they left or I would post on an online survey or even sent surveys […]

Click and Mortar an innovative hybrid retail model

Written by: Apparel and clothing retailers today operate in a fiercely competitive environment and hence need to constantly innovate, re-invent, and upgrade to become the first choice for customers. Managing the rising cost, price sensitive consumers, and whimsical trends is not enough, but along with which, having a multi-channel facility of purchasing garments is becoming […]

The future of e-retail: Road to 2020

Driven by urbanization, attitudinal shifts and income growth, India’s retail market is expected to double from US$ 600 billion in 2015 to US$ 1 trillion by 2020 as per IBEF. The tremendous growth of e-commerce market also plays an integral role in the high scale development of the retail sector; by 2020, ecommerce will be […]

Retail Digital Marketing: Top 5 Trends

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with […]

Paytm Mall Campus Icon Programme receives over 20,000 entries

New Delhi: Paytm Mall, owned by Paytm e-commerce Pvt. Ltd. launched an industry-focused learning programme Campus Iconwhich will mentor students on critical real-world techniques related to product, marketing, design among others via seminars.This has received over 20,000 responses. The programme has attracted students from 4000 colleges, with more than 75 percent of all applications coming from colleges in […]

Future Retail to focus on core format of small and big stores

Future Retail, which is demerging its home retail and e-commerce home retail businesses into a single entity — Praxis Home Retail — would concentrate on core format of small store and big store retail from now on. “This is demerger of the home retail business. We are separating the speciality retail and would concentrate on […]

Be an Effective Retail Manager

How do retail managers learn to be effective? Unlike managers in some other industries, comparatively few retail managers have degrees in management. Nevertheless, they face a variety of challenges in a fast-paced, competitive environment. Key Challenges for Retail Managers A retail manager’s goal is to maximize productivity. This is tough. Store staffs likely include inexperienced, […]

Paytm Mall launches learning programme for college students

BENGALURU: Paytm Mall, owned by Paytm Ecommerce, has launched Campus Icon, a nationwide programme to offer industry-focused learning to college students. As a part of this six-week programme, student participants will be assigned variety of tasks that would enhance their skills. The initiative will see Paytm Mall reaching out to over 10,000 students reaching out to over 10,000 students […]

Architect for a reputed Product & Space Design House @ Bangalore

About the company:– STUDIO.J endeavor’s to create magic every time, as a Consortium of Space Designers, Architects, Graphic Artists, and Marketing personnel who are trained specially and have expertise in creating Experiential Environments that mesmerize people. Under the leadership of Ms. Jenny Andrews, founder & Principal design at Studio J and a veteran in the […]

Marketing Manager @Delhi, NCR

Marketing Manager Job Description   Develop integrated Digital marketing campaigns to increase brand awareness, manage marketing & execution.   Develop and maintain internal and partner Digital marketing campaigns.   Develop and maintain brochures, papers, and other collateral.   Ensure consistent brand representation across all internal and external stakeholders.   Perform market analysis and market sizing. […]