How data drives success in the customer engagement journey

Launching a webstore in 2017 has become easy. Despite that, growing and scaling an online business remains extremely difficult even for the most seasoned brands and e-commerce experts. Ecommerce sales are growing, often at the expense of retail store foot traffic, but many retailers are struggling to capitalize on their digital sales channels. The secret to success […]

Customer Experience Engineering

Over the past few years, I have conducted a survey of customers to understand their likelihood to return to a retailer based on the “experience” they had shopping there. I would stand outside a retail store and talk to customers as they left or I would post on an online survey or even sent surveys […]

Knocking off cybercrime in apparel retailing

Since the burst of the dot.com bubble, e-commerce has been increasing exponentially. Small and large companies have got into the business of buying and selling online and reaped the benefits of reaching newer markets by breaking the barriers of time and distance. But digitization and using latest technology apart from the above discussed aids, brings […]

Click and Mortar an innovative hybrid retail model

Written by: Fibre2Fashion.com Apparel and clothing retailers today operate in a fiercely competitive environment and hence need to constantly innovate, re-invent, and upgrade to become the first choice for customers. Managing the rising cost, price sensitive consumers, and whimsical trends is not enough, but along with which, having a multi-channel facility of purchasing garments is becoming […]

The future of e-retail: Road to 2020

Driven by urbanization, attitudinal shifts and income growth, India’s retail market is expected to double from US$ 600 billion in 2015 to US$ 1 trillion by 2020 as per IBEF. The tremendous growth of e-commerce market also plays an integral role in the high scale development of the retail sector; by 2020, ecommerce will be […]

Retail Digital Marketing: Top 5 Trends

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with […]

Store 4.0 – reshaping the store for the digital customer

The retail industry is reshaping its strategies in the face of changing customer attitude and the advent of new technologies. Malls and big retails chains are focusing on constructing providing an integrated strong online and offline experience and inching towards Retail 4.0 experience. As a recent Deloitte research indicates, “The retail store is being re-imagined for the digital […]

3 Behaviors That Drive Successful Salespeople

Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult. The prevailing thinking is that the amount of time […]

GST brings pain, paperwork to India’s online sellers

Thousands of small merchants have been dropped from e-commerce sites because they can’t meet the new requirements under the goods and services tax (GST) regime. Photo: iStockphoto Bengaluru: India’s new goods and services tax (GST) regime is causing widespread headaches for small merchants and the e-commerce companies they work with. The GST, which went into effect […]

Future Retail to focus on core format of small and big stores

Future Retail, which is demerging its home retail and e-commerce home retail businesses into a single entity — Praxis Home Retail — would concentrate on core format of small store and big store retail from now on. “This is demerger of the home retail business. We are separating the speciality retail and would concentrate on […]