What each trainer needs to do to ensure implementation of learning on the Job?

“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.”- Brian Tracy On an average in each training session a total of around 200 man hours are spent learning […]

How data drives success in the customer engagement journey

Launching a webstore in 2017 has become easy. Despite that, growing and scaling an online business remains extremely difficult even for the most seasoned brands and e-commerce experts. Ecommerce sales are growing, often at the expense of retail store foot traffic, but many retailers are struggling to capitalize on their digital sales channels. The secret to success […]

Customer Experience Engineering

Over the past few years, I have conducted a survey of customers to understand their likelihood to return to a retailer based on the “experience” they had shopping there. I would stand outside a retail store and talk to customers as they left or I would post on an online survey or even sent surveys […]

Retail Digital Marketing: Top 5 Trends

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can help retailers bridge the gap is by being in a constant state of dialogue with […]

How to be a great retail manager

Having a retail manager job is something to be really proud of. But amongst your dancing and celebrations, part of you still might be nervous about your new management job. How do you be a good manager without appearing to be an embarrassing try-hard with the assertiveness of a doormat or an unapproachable dragon with the temper of an angry […]

Future Retail to focus on core format of small and big stores

Future Retail, which is demerging its home retail and e-commerce home retail businesses into a single entity — Praxis Home Retail — would concentrate on core format of small store and big store retail from now on. “This is demerger of the home retail business. We are separating the speciality retail and would concentrate on […]

Bolstered by GST, robotics will usher in supply chains of the future

Ordered a silk sari for your mother’s birthday, only to receive it a week later than it was promised by the online seller? It would certainly be disheartening and ruin all the excitement of a surprise. Everyone may have gone through a similar experience sometime or the other while shopping online. We live in the […]

Enhancing in-store experience to attract and retain shoppers

Shopping has been around since ages, but today shopping is not simply aimed to fulfil needs, it turns out that shopping is more about relaxing, enjoying and combating stress. The term ‘shop till you drop’ throws light on the current enthusiasm for shopping. The retail garment chains are making certain that the experience in the […]

Be an Effective Retail Manager

How do retail managers learn to be effective? Unlike managers in some other industries, comparatively few retail managers have degrees in management. Nevertheless, they face a variety of challenges in a fast-paced, competitive environment. Key Challenges for Retail Managers A retail manager’s goal is to maximize productivity. This is tough. Store staffs likely include inexperienced, […]

Factors Affecting Buying Decision of the Customers at the Store

There are several factors which affect the buying decision of the customers. Let us go through them one by one: Store Display and Presentation of ProductsThe store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store. The store […]