Mystery shopping: A mystery revealed

The concept of mystery shopping in the retail sector was initially used by luxury brands and that too just in developed countries.    Aesthetics, quality and value are key to any business with direct consumer interactions. Consumer behaviour experts believe these three key points need to be taken care of if any such business has […]

Leveraging IoT to enhance retail customer experience

With the advent of digitization and technology, customer demands are going through a radical change. Enterprises are thus taking a leap, in order to adapt to the newer technologies which are not only faster and flexible in nature, but also helpful in creating a truly delightful customer experience. Similarly, with Internet of Things or IoT marking an […]

Under Promise and Over Deliver

There are things you, your company and your product can do and things that cannot be done. Knowing the difference takes solid training, a strong business acumen, and experience. Telling a customer that you can do everything takes nothing more than your vocal chords while telling a customer that you cannot do something they want, […]

Indian Retailers Innovate to Engage In-store Shoppers

The retail industry is where change is the new constant. Globally, the retail sector has been undergoing a revolution of sorts – driven not only by fast-changing consumer preferences and behaviour but also advances in technology. Foreign and domestic retailers operating in India too have started taking steps to deliver the next unique ‘experience’ to […]