Mydala partners Tata Docomo for mCoupon service

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Mydala, India’s largest mobile coupon provider today announced its partnership with Tata Docomo, the unified brand of Tata Teleservices Ltd to launch unique mCoupon service.

This service will be a combination of push and pull based service where Tata Docomo GSM customers will be able to choose and see the deals of specific categories or the most popular deals. This deal platform will be available on Tata Docomo’s Dive-In portal (WAP) as ‘DOCOMO Deals’ (m.docomodeals.in) where customers will be charged standard browsing rate of 10 Paisa/10kb.

‘Docomo Deals’ is a unique service where the users can buy any deal of their choice near their location and redeem it within minutes of receiving the SMS. The amount would be deducted from their mobile credit or added to their mobile bill. All the offers displayed to the users will be based on their geo-location and buying pattern. With Tata DOCOMO’s customer base added to the picture, mydala’s overall customer reach is 200 million across India. Bringing internet value, discounts and offers to the mass market is the aim of this partnership.

Rishi Mohan Malhotra, Head of VAS for Tata DOCOMO, said “Location based mobile application is the way forward for generating customer loyalty. mydala helps us in our endeavour of achieving this next milestone of telecom convergence. As more and more users throng to our value offerings we hope to create a stronger affinity with our customers. We are driven by our vision to offer what our customers desire. We will keep on innovating and building partnerships which benefit our users.”

Commenting on the partnership, Anisha Singh, Founder & CEO – mydala, said “We are delighted to have partnered with Tata DOCOMO. We are able to provide a unique mobile platform which helps them to understand their users better and generate loyalty. Our platform allows real-time tapping of users, which combined with intelligent data analytics is working towards executing, extending value and rewarding DOCOMO’s loyal customers.”

mydala’s new age mobile advertising solution will help Tata DOCOMO to provide value to their users by showcasing exclusive offers on local lifestyle choices.

The combination of technology and easy to use mobile application enables the service provider to take the benefits of the internet to the masses. mydala’s unique user friendly analytical system provides exciting and exclusive offers, aiming at a seamless on-the-go consumer experience.

Deals range from F&B, health & wellness, entertainment and travel; users can make payment directly from their mobile account and redeem it within seconds. The platform can be used by both pre-paid and post-paid customers.

Source- IIFL

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