Adidas to stick with Reebok, readies plan for rebranding

After around a year of legal wrangling over financial irregularities and accounting fraud, Reebok India seems to be determined to pull the brand out of the mess for a makeover. The Bavaria-based Adidas, the parent company of Reebok India, on Thursday announced restated accounts and restructured various divisions for a healthy and profitable business under […]

Adidas takes €153 mn hit due to Reebok India irregularity

German sportswear giant Adidas today said its balance sheet for 2011 is negatively impacted by euro 153 million (over Rs 1,090 crore) due to ‘commercial irregularities’ at its arm Reebok India Co. The company had in April last year stated that the estimated maximum negative impact due to the alleged fraud by its two top […]

Adidas launches “Unite All Originals” global campaign

On March 5th, 2013, adidas Originals launches its new 2013 global campaign “Unite All Originals”. At the center of the launch is the adidas collider, letting people dive into a world of original content, where international artists from various disciplines collide to create something truly unexpected and unique. In addition to that “Unite All Originals” […]

Adidas claims ignorance about Reebok India irregularities

German sportswear maker Adidas said it was ignorant of irregularities at the Reebok India unit in the past few years. It has rejected accusations that it had in any way been aware of the wrongdoing that led to a fraud estimated by it at Rs 870 crores. “The financial irregularities at Reebok India were conducted […]

Big brands within Aam Admi’s reach at Oberoi Mall

Aiming to extend the experience of big brands to a large number of people, Oberoi Mall today hosted its 50-50 sale offering merchandise at flat 50% discount. The unique sale drew huge response with crowds thronging various shops selling the latest items from apparels to jewellery, footwear, branded bags, and watches at unprecedented prices from brands […]

Basketball superstar John Wall new brand envoy of Adidas

Adidas announced a long-term partnership with basketball superstar John Wall of the Washington Wizards.   “I’ve enjoyed my time with Reebok and I’m grateful for everything we accomplished the last few years,” saidWall. “Now, I’m excited to return to the court soon and begin my new partnership with adidas. They’ve changed the game with new […] launches biggest shopping bonanza

Do you still fret thinking about the hassles you faced during the last sale season-traffic, parking, long queues etc…fuss no more!! Retail therapy was never this easy but made it possible and convenient! Your stress buster shopping will truly be a stress buster as you get to shop anytime anywhere, that too at an […]

Adidas & British Cycling design aerodynamic skin suits

Iconic new design set to break records for speed by harnessing the latest in aerodynamic technology.   Following months of close work between Adidas and British Cycling, the new look team kit is the most innovative ever launched, with the new design combining the aerodynamics of time trial skin suits with the comfort of elite […]

Levi’s, Adidas ‘The Most Exciting Brands’

In a world where we are surrounded by brands it’s difficult to articulate which brand excites the consumer the most. Brand Equity’s ‘The Most Exciting Brands’ a new annual research property from Brand Equity and Nielsen attempts to solve this. The survey connects directly to the youth to discover the brands that capture the imagination […]