Big brands within Aam Admi’s reach at Oberoi Mall

Aiming to extend the experience of big brands to a large number of people, Oberoi Mall today hosted its 50-50 sale offering merchandise at flat 50% discount. The unique sale drew huge response with crowds thronging various shops selling the latest items from apparels to jewellery, footwear, branded bags, and watches at unprecedented prices from brands […]

Jabong.com launches biggest shopping bonanza

Do you still fret thinking about the hassles you faced during the last sale season-traffic, parking, long queues etc…fuss no more!! Retail therapy was never this easy but Jabong.com made it possible and convenient! Your stress buster shopping will truly be a stress buster as you get to shop anytime anywhere, that too at an […]

Madura brands diversifying products to gain market spread

The brands under Madura Fashion and Lifestyle such as Louis Philippe, Allen Solly, Peter England are now focusing on non-apparels in a big way. After introducing smart casuals and formal wear for men, women and kids, these brands are venturing into new growth categories like footwear and even laptop bags to capture eyeballs. While premium casual wear […]

Allen Solly spreads its range to include shoes for men

While rapidly expanding its presence in Tier I, II cities, Allen Solly from Madura Fashion & Lifestyle is also launching a shoe collection for men. “This is apart from our existing categories of belts and socks for men and woman and bags for women. Allen Solly intends to continuously serve the needs of premium casual […]

Loss-making Esprit India to shut operations by year end

Global retail giant Esprit  is exiting India by the end of 2012. It had entered India in 2005 through a distribution deal with Madurai Fashion  and retail, Aditya Birla Group’s lifestyle retailer. Company sources reveal that the Esprit in India was suffering losses of about Rs 20-25 crore per annum, which made it unviable for […]

Increased store presence by Allen Solly

Looking to increase its turnover to Rs 600 crore this fiscal, Allen Solly, an apparel brand from Aditya Birla Nuvo, is up for a re-branding exercise and has planned to increase its store presence to 150 by this year-end. Of the 150 stores it plans, 45 of them would include the new-concept stores, with changed […]

Allen Solly infuses new meaning to ‘Friday Dressing’

Allen Solly, one of India’s most salient and favourite apparel brands is most popular for having redefined workwear through its unique `Friday Dressing’ concept in 1990s and early 2000s. It replaced the grey’s and whites with vibrant dash of colours to its workwear and created a new category of Work Casuals. The brand’s core USP […]

Allen Solly Infuses new meaning to ‘Friday Dressing’

Allen Solly, one of India’s most salient and favourite apparel brands is most popular for having redefined workwear through its unique `Friday Dressing’ concept in 1990s and early 2000s. It replaced the grey’s and whites with vibrant dash of colours to its workwear and created a new category of Work Casuals. The brand’s core USP […]

Allen Solly plans new retail identity

Madura Fashions promoted menswear brand Allen Solly, the brand that had made the concept of ‘Friday dressing is in the process of new retail identity. It has recently changed overall look of its eight top stores in Bangalore, Pune, New Delhi and Mumbai. Allen Solly is also launching additional 20 stores across India totalling up […]

Madura Fashion plans to launch retail portal

Madura Fashion & Lifestyle, a part of diversified Aditya Birla Nuvo Group, is planning to make a foray into the e-commerce space to sell its brands. “In the next six to eight months, we would be looking at introducing an e-commerce channel,” Madura Fashion & Lifestyle Chief Executive Ashish Dixit told PTI. “In the next […]