American Swan ropes in Unmukt Chand as its brand ambassador

American Swan ( – India’s latest entry to premium global online fashion and lifestyle genre announced its association with the rising star of Indian cricket, Unmukt Chand as its sports brand ambassador. The ethos of American Swan resonates with young achievers who have defined their own path and have become exceptionally successful in their respective […] – the new meeting place for social influencers and topic experts

Endorse, enlighten, entertain or even rant to the far reaches of your intelligence, with where niche bloggers & webmasters can connect with fellow bloggers to promote their blog posts, products, services and events for free. Unlike many free blog services, this website gives you complete control of your blogs and also doubles up as […]

Tech giants brace for more scrutiny from US regulators

Silicon Valley lobbied hard in Washington in 2012, and despite some friction with regulators, fared fairly well. In 2013, though, government scrutiny is likely to grow. And with this scrutiny will come even greater efforts by the tech industry to press its case in the nation’s capital and overseas. In 2012, among other victories, the […]

Online shopping expands to include the “social” in social media

Even as a number of ecommerce sites are trying out ‘social commerce’, where users login with Facebook or Twitter accounts, a new bunch of startups are taking this a step further and creating sites where the ‘social’ is as important as the ‘commerce’. Sites like BuynBrag, Koolkart, Teritree and LimeRoad are trying to mimic real life shopping experience […]

Tipsy Elves plans big donation through Facebook initiative

Tipsy Elves, the Christmas sweater specialty store started by long time college friends Evan Mendelsohn and Nicklaus Morton has been keeping its elves busy this off-season. The company has not only revamped its holiday collection with fresh sweater designs and accessories, but it has also been planning a huge donation campaign.  With its “$1 for […]

Inappropriate Brand Behavior

“Nearly one-half of Social Media users have liked a brand without ever having intentions to buy from them. Among those 46%, more than one-half say they were motivated to like the brand by a freebie, and 46% simply wanted to associate with the brand, even though they couldn’t afford the brand’s products.” As they say […]

Facebook partners with retailers to test ‘want’ button

Facebook Inc is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail product, laying the groundwork for what some believe could be an eventual push into e-commerce. Facebook said it is working with seven retailers, including Pottery Barn and Victoria’s Secret, to test the new […]

FB posts and tweets proving a helping hand for thieves

Tweeting about your holiday antics could just be the green light a burglar needs to break into your house! More than a third of people lay their house open to burglars by telling the world on Twitter or Facebook that they are going on a holiday, a study has found. The survey of 2,000 homeowners […]

Shoppers Stop: The many ways of luring customers

Facebook may be facing flak over the scope of its growth, but Shoppers Stop is boasting about a gargantuan fan-base on its Facebook page. The company’s annual report for the year 2011-12 devotes a section to the use of social media as a marketing tool. Shoppers Stop is foremost among Indian retailers to effectively leverage […]

Facebook to pay $10 mn to settle suit

Facebook Inc has agreed to pay $10 million to charity to settle a lawsuit that accused the site of violating users’ rights to control the use of their own names, photographs and likenesses, according to court documents made public over the weekend. The lawsuit, brought by five Facebook members, alleged the social networking site violated […]