Post festive season, discounts back to boost sales

While almost all big retailers celebrated the festive season with a boom in sales, they were equally sceptical about business post Diwali. And their worries seem to be proving right. As in the past one week, hoardings and bill boards with ‘Flat 50% off’ are back in stores and malls once again to attract consumers. […]

Excalibur banking on festive sales to boost brand

“Festive season is the biggest for formal shirts and we expect to double the sales during of Excalibur brand this time,” opines Amarbir Gandhi, Brand Head, Arvind Brands. There are targeting Rs 80 crores for the brand in the next 2-3 years pushing it up from the current Rs 50 crores. Elaborating on the company’s […]

Bring Home the Colors of Christmas this festive season

As the Christmas flavor colors the air, everyone is set to decorate their home with vibrant and unique home accessories. To make this festive occasion a special one, Serenity: Blissful Living introduces a range of simple and elegant home décor and accessories to encapsulate the true spirit of the Christmas season. Serenity is a store that offers an effervescent and […]

Timex launches its Bangle Watch Collection this festive season

Timex Group presents an ethereal bangle-watch collection incorporating the spirit of Diwali. This latest range is an amalgamation of tradition and modernity & speaks of enhanced feminine styling and elevated luxurious aesthetics. To commemorate the auspicious occasions of Dhanteras and Diwali, the collection is timed perfectly to suit the eclectic taste of quintessential Indian woman. […]

Sale of premium products shining this Diwali

This festive season seems to be working in favour of retailers. Consumers, who so far were showing averseness to spending, have suddenly turned to stores and malls showing a distinct preference towards buying premium products. Leading retailers for example, Shoppers Stop, Lifestyle, ITC Wills Lifestyle and Future Group apart from electronic brands like Samsung and […]

Cycle Pure Agarbathies presents “Naivedya Lakshmi Pooja Pack”

This festive season, Cycle Pure Agarbathies, India’s leading incense brand from NR Group, presentsthe Naivedya Lakshmi Pooja Pack– a complete prayer kit. The all inclusive Pooja package has been compiled together as per the Skanda Purana along with all the essentials required for a complete Holy Pooja ritual. The package priced at Rs. 700/- is […]

Companies focus on duty-free shops this festive season

The holiday months of October to February see the highest numbers of inbound and outbound travellers. So companies are planning to take advantage of this opportunity by focusing on the duty-free zones situated at the major airports. The retailers at these zones have almost doubled their stocks and have stepped up in-store promotions. Duty-free prices […]

Brighten up your festive season with Zippo

Adding immense fervor to ongoing celebrations for the festive season, Zippo brings the iconic Zippo Windproof Lighter to make the occasion momentous and to be cherished for a lifetime.   The Zippo Windproof Lighter is a great gift due to its timeless and high quality nature. This model is perfect for the person who appreciates […]