Women- a major force behind the rise of e-commerce

Zivame.com, an online lingerie brand, is tapping micro-blogging site Twitter to interact with its customers, mostly women, on a daily basis. It does about 1,000 transactions a day, says its founder Richa Kar. For Zivame and many other online and offline players, the findings of a recent Google study titled “Women and Web’ would be […]