Groupon India ties up with Croma to sell products online

NEW DELHI: E-commerce company Groupon India today joined hands with Tata Group multi-brand retail chain Croma to sell electronic products across the country. “We offer very good deals for restaurants and other places and are very strong in some categories like fashion. With this tie-up, we will be now offering electronics and Croma is the […]

Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers

It is rare for dozens of high net-worth individuals to come together for anything other than a business event, but online jewellery retailer CaratLane managed to attract more than 30 HNIs for a diamond appreciation session in Hyderabad last month. The CaratLane event-held exclusively for privy league customers of Kotak Mahindra  Bank-was one of the latest examples […]

Crazeal.com rebranded as Groupon India

Global online deals major Groupon has rebranded its Indian arm crazeal.com as Groupon India. This is the second rebranding exercise for the company which entered India by acquiring SoSasta.Com last year, and later rebranded it as Crazeal. “The rebranding exercise is complete…Only challenging thing is communicating it to the consumers. We are coming up with […]

Groupon India tries to make the best of Snapdeals slot

Crazeal, the India unit of Nasdaq-listed American daily deal site Groupon, is like the last man standing in the online format its parent popularised in the US, its chief executive Ankur Warikoo told Business Standard. He was referring to the industry leader in daily deals, Snapdeal, changing its business model recently to turn itself into […]