Mountain Dew signs Hrithik Roshan as new brand ambassador

Mountain Dew has always celebrated the bold and adventurous spirit of the youth. I am a big fan of its ‘can-do’ and challenging attitude which I identify with personally as well. I love pushing myself to the extreme and the brand’s belief in this similar viewpoint, proved to be an ultimate fit which I couldn’t […]

Hrithik Roshan launches Rado HyperChrome collection in India

Rado, the iconic watch brand, announces the official launch of the Rado HyperChrome collection in India. This collection represents a step forward in design for the Swiss master of materials. Optimum comfort and a streamlined, fluid case construction with specially developed, sleek side inserts, combine to bring a flash of brilliance to even the most […]

RADO launches its first TVC in India

Bollywood superstar Hrithik Roshan is the high-profile star of a new print and  film advertising campaign for Swiss watch brand Rado. Shot in Jaipur, India in October, the stunning new visuals show Hrithik modelling the new Rado HyperChrome collection. The advertising campaign will start running in Hrithik’s native India in December. In the television commercial […]

Liberty’s unveils new ad with Hrithik Roshan

Liberty shoes, one of the top five Indian manufacturers of leather footwear in the world, recently unveiled the brand’s new campaign with the fashion icon and Liberty’s brand ambassador, Hrithik Roshan – called ‘Fashion is Comfort’. Liberty introduced the new TVC to its audience during the festive season and auspicious occasion of Navratras. Further enhancing […]

Liberty shoes stitches strategy around fashion biz

Footwear major Liberty Shoes, which recently unveiled its new TVC with brand ambassador Hrithik Roshan has planned a strategy around fashion by scrapping the forecast model and moving to a replenishment model. This means that the company will monitor and replenish its stocks based on day-to-day sales reports. Anupam Bansal, MD, Liberty Shoes says the […]

Liberty brings Hrithik Roshan in brand new Avatar

Liberty shoes, the only Indian company which is amongst the top 5 manufacturers of leather footwear in the world, today unveiled the brand’s new campaign with the fashion icon and Liberty’s brand ambassador, Hrithik Roshan – ‘Fashion is Comfort’. Liberty with pride introduced the new TVC to its audience in the festive season and auspicious […]