Bodycare targets Rs 200 cr turnover in 2-3 years

Bodycare International, India’s largest manufacturer of intimate apparels for men, women and children recently forayed into infant wear with the launch of ‘Bodycare First’. Targeting a turnover of Rs 200 crores in the next two to three years, the brand also launched a new thermal campaign emphasizing the use of ‘quilt knit technology’. “The campaign […]

UV&W: To launch premium men’s organic innerwear

Known for its organic clothing for men, UV&W from Ludhiana-based Venus Group of Clothing is planning to venture into premium men’s innerwear segment with an organic innerwear range. As Rajat Misra, Vice President-Marketing and Designing, UV&W explains, “Soon we are planning to launch an innerwear line for men in the premium segment. It will be […]

Eminence: Plans exclusive stores by October

After establishing its presence through about 1,100 MBOs across India since its launch in 2009, Eminence, the popular innerwear label from France is now looking at setting up exclusive stores. Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries, who brought the well-known brand to India says, “Initially, we intend to be present in […]

Fruit of the Loom: Boosting India presence with new lines

A 100 per cent subsidiary of Bertshire Hathaway, Fruit of the Loom the innerwear and outerwear brand for men, women and kids is now moving ahead. The, company is looking to add a thermal wear range to its portfolio by year end. Opines Shrikant Raghavan, VP Sales and Marketing, Fruit of the Loom India, “Our […]

Maxwell Industries plans exclusive retail stores

Maxwell Industries Ltd., the leading Indian company engaged in manufacturing and marketing of innerwear, is planning to open exclusive brand outlets (EBOs) across India. Mr. Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries, told fibre2fashion, “We understand that the essence of a consumer product is that it should be available in all the […]

Dixcy to focus ‘aggressively’ on women’s segment

Having made an impact in the men’s innerwear segment, Dixcy Scott has chalked out aggressing growth plans for its women’s brand ‘Scott for Her. “We have aggressive growth plans for our women’s wear brand ‘Scott for Her’. We’ll soon be adding fashion lingerie to the brand’s product line. And are aiming at excelling and becoming […]

Indian premium innerwear market growing at 40-50%

The increasing purchasing power of people is pushing the demand for premium innerwear items in India by 40-50 percent per annum. To cater to the growing demand, manufacturers are launching new brands in their effort to grab a bigger share in the estimated Rs. 40 billion premium innerwear market in India. Mr. KB Agarwala, Managing […]