Salman Khan’s Being Human to reach out to the fairer sex now

Lifestyle brand Being Human  conceived by Bollywood  actor Salman Khan would reach out to the fairer sex by March end. Starstruck  women from across India who had embraced the brand’s men’s line as unisex apparel all this while, would finally get to flash perfect fit tees and hotpants designed just for them. The now Rs 35 crore brand […]

Fresh faces in Bollywood snatch endorsement deals from big stars

Out with the old and in with the new. This seems to be the new rule in  Bollywood’s endorsement market this year, with young stars being signed up in favour of seasoned actors, as faces of leading brands. While the past few years were undisputedly ruled by the Khans and top actresses such as Kareena […]

Jealous 21 unveils A/W 2012 collection

Jealous 21, the exclusive women’s wear brand that pioneered jeans that fit every body type has launched its new Autumn/Winter 2012 collection. It’s a bright, vibrant spell for the very happening young fashionable college girl as Jealous 21’s new range introduces colourful designs in many ways. The highlights of the season are ‘Rainbow Jeannie’, ‘Flirty […]

LAVIE unveils new TVC with brand ambassador Kareena Kapoor

Leading handbag brand LAVIE has launched their latest TV commercial featuring brand ambassador Kareena Kapoor. Conceptualized by TBWA, the ad captures the tempting range of LAVIE, and how women are helpless to its irresistable handbags. An extention to the previous ad campaign which was based on the many moods of a woman, this campaign highlights […]

iBall ropes in Kareena Kapoor as brand ambassador for its mobile phone brand

iBall, one of the fastest growing digital products brand has announced its brand ambassador for mobile phones category. It is none other than the Bollywood super star Kareena Kapoor. This concludes the company’s search for a fitting face for their mobile phone series, and with the actor regularly riding a high, the association is going […]