Sleeping ad giant Amazon finally stirs

San Francisco/New York: Amazon.com Inc is known in the advertising industry as the “sleeping giant” because the world’s largest Internet retailer harbours a trove of consumer-spending data that many marketers have called an unrealized opportunity. Now it’s awakening to the potential. After running ads on its own website for years, the company has taken the […]

Huggies diapers to hit kirana stores : reports

Kimberly Clark Lever reportedly plans to take its Huggies diaper brand to kiranas and family grocers using the distribution clout of its partner HUL. Prakash Iyer, Managing Director, Kimberly Clark Lever was quoted as saying, since we are riding on juggernaut like Unilever, we can go down the same strata and make even family grocers […]