Bodycare targets Rs 200 cr turnover in 2-3 years

Bodycare International, India’s largest manufacturer of intimate apparels for men, women and children recently forayed into infant wear with the launch of ‘Bodycare First’. Targeting a turnover of Rs 200 crores in the next two to three years, the brand also launched a new thermal campaign emphasizing the use of ‘quilt knit technology’. “The campaign […]

UV&W: To launch premium men’s organic innerwear

Known for its organic clothing for men, UV&W from Ludhiana-based Venus Group of Clothing is planning to venture into premium men’s innerwear segment with an organic innerwear range. As Rajat Misra, Vice President-Marketing and Designing, UV&W explains, “Soon we are planning to launch an innerwear line for men in the premium segment. It will be […]

Indian apparel brand Crusoe eyes Rs 2bn revenue by FY’16

Indian men’s innerwear brand Crusoe is planning to grow its revenue to two billion rupees by FY’16. The brand owned by Coimbatore-based Jagannath Textile Co. Ltd. proposes to launch 100 exclusive outlets, including company-owned and through franchise route, by end of the current fiscal. The company already marks its presence in men’s casual wear segment, […]

Eminence: Plans exclusive stores by October

After establishing its presence through about 1,100 MBOs across India since its launch in 2009, Eminence, the popular innerwear label from France is now looking at setting up exclusive stores. Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries, who brought the well-known brand to India says, “Initially, we intend to be present in […]