Adidas to stick with Reebok, readies plan for rebranding

After around a year of legal wrangling over financial irregularities and accounting fraud, Reebok India seems to be determined to pull the brand out of the mess for a makeover. The Bavaria-based Adidas, the parent company of Reebok India, on Thursday announced restated accounts and restructured various divisions for a healthy and profitable business under […]

Reebok launches inspirational “Live with Fire” campaign

This week, Reebok launches its new, fully-integrated marketing campaign – “Live with Fire”, continuing the global fitness brand’s mission to change how people perceive and experience fitness. With this campaign, Reebok shows how living an active lifestyle can inspire people to live their lives with passion, intent and purpose – and inspire others to do […]

Reebok launches RealFlex Transition 2.0

 Leading sportswear and fitness major Reebok makes high-powered entry into 2013 by announcing the launch of their new technology-powered training footwear, RealFlex Transition 2.0. The first choice of training footwear of one of India’s fittest sportspersons, MS Dhoni, Real Flex 2.0 is a technology-powered shoe range that promotes and enhances natural movement in a way […]

SFIO accuses Reebok of delaying probe

Officials of the Serious Fraud Investigation Office (SFIO) officials have said Reebok India was causing a delay in its probe against two top former Reebok employees for alleged financial irregularities and fraud. While SFIO is almost through with the probe, it needs the audited accounts from the company for 2011 to substantiate its claims in […]

Reebok signs multi-year sponsorship for obstacle racing

Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series and Outside Magazine’s Best Obstacle Race in 2012, have announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.   As part of the multi-year collaboration, Reebok will be […]

Big brands within Aam Admi’s reach at Oberoi Mall

Aiming to extend the experience of big brands to a large number of people, Oberoi Mall today hosted its 50-50 sale offering merchandise at flat 50% discount. The unique sale drew huge response with crowds thronging various shops selling the latest items from apparels to jewellery, footwear, branded bags, and watches at unprecedented prices from brands […]

Reebok‘s deep-discounts before starting new biz model

Reebok stores in India have announced deep discounts, barely two months after their mid-year sales. Hundreds of Reebok stores nationwide are offering 30 to 50 per cent discounts, which some franchise owners say could rise to more than 70 per cent as the company-imposed a deadline for the switch-over to the new business model draws […]

Reebok offers 30-50 per cent discounts ahead of switchover to new business model

Reebok stores in India are offering deep discounts, barely two months after their mid-year sales, in a spat over the company’s new business model that franchisees claim threatens to make their business unviable. Hundreds of  Reebok stores nationwide are offering 30% to 50% discount, which some distraught franchise owners say could rise to more than […]

Former Reebok execs’ police custody extended for 6 days

A Gurgaon court has extended the police remand of former Reebok MD Subhinder Singh Prem and former COO Vishnu Bhagat for six more days as the police wanted more time to investigate the case. The Gurgaon Police is planning to take the two accused to Mumbai and Ahmedabad to collect further evidence in the case […]

Reebok seeks more time from RoC to file accounts

In a new twist to the controversial Reebok India case, the sports wear maker has sought an extension of two months from the Registrar of Companies (RoC) to file its audited financial and accounting details for 2011-12. “Though usually the accounting is done for a period of 12 months (January-December in case of Reebok India), […]