Differentiation- the key to success for modern Retailers

  A few weeks ago, taxis painted with familiar multi-coloured stripes waited at toll booths at entries to the city of Thane to ferry passengers for free to a newly-launched hypermarket. HyperCity, the Shoppers Stop-promoted grocery chain, had opened shop in a new mall. It had even advertised waiving of toll tickets for shoppers who […]

Tesco treads cautiously in India

While talking about Tesco’s plans for India, China and Turkey last week after the announcement of the retailer’s 2012-13 results, Chief Executive Philip Clarke was particularly silent on its India plans. Save for a passing reference, there was no word on opening stores in India or the size of the potential investment. Tesco insiders say […]

Shoppers Stop woos customers, the digital way

BANGALORE: Retailers are using smart strategies to reach out to shoppers. From secret ads to an e-store on a social media site, retail chain Shoppers Stop is on a major digitisation drive to reach its customers. “Through these initiatives, we are looking at strengthening our connect with customers,” says Mr Vinay Bhatia, Customer Care Associate […]