Differentiation- the key to success for modern Retailers

  A few weeks ago, taxis painted with familiar multi-coloured stripes waited at toll booths at entries to the city of Thane to ferry passengers for free to a newly-launched hypermarket. HyperCity, the Shoppers Stop-promoted grocery chain, had opened shop in a new mall. It had even advertised waiving of toll tickets for shoppers who […]

Men hit shopping malls as financial insecurity ebbs

Men are thronging shopping malls once again after two years when financial insecurity and fear of job loss kept most of them away from the market. Men have not only increased spending on apparels and accessories, but they are also participating more actively in appliance purchases and everyday shopping, say retailers and marketers. Shoppers Stop, Lifestyle, Future […]

Mumbai airport awards duty free contract at new terminal

Mumbai International Airport Pvt. Ltd (MIAL) has awarded a contract to run duty-free shops at the new passenger terminal that is scheduled to open in September to the Aer Rianta International-Buddy Retail Pvt. Ltd  combine, according to two people familiar with the matter. Earlier this month, the airport regulator had cleared the Mumbai airport’s tariff […]

Hypercity unveils pop-up store in Bangalore

Shoppers Stop’s hypermarket arm Hypercity has opened a pop-up store in Whitefield, Bangalore. A first of its kind in India, the 1,000 sq. ft. store aims to provide shoppers a sense of the variety, depth and exciting offers that they can expect from Hypercity. The official 30,000 sq. ft, store which will be Hypercity’s third […]

Shoppers Stop woo consumers with in-cab ads

Retail giant Shoppers Stop is trying out various ways to woo consumers back to stores. The latest promotion is in-cab interactive TV network Flo being done in partnership with En Route Media. The retailer saw a huge opportunity to grab eye-balls and thus launched a campaign that gives a special discount offer exclusively for EasyCabs […]

Retailers stare at a dismal future after bumper Diwali

Deep discounts by the leading retailers across the key food and grocery segments have lured inflation-hit shoppers back to big box stores this Diwali. However, the question remains whether the boom will continue when the discounts are withdrawn and prices return to normal levels. Arvind Singhal, chairman of Technopak Advisors said that with inflation running […]

It’s a booming Diwali for retail biggies

India’s biggest retailers have a good reason to cheer this Diwali as festive sales are proved to be much better than expectations. They are celebrating festivities along with consumers with heightened sale activity and constantly ringing cash registers. In fact, Shoppers Stop witnessed its highest single-day sales on Sunday November 11, at Rs 21.59 crores, […]