Woodland brings cooling technology for shoes, shirts

The use of technology is not restricted only up to gizmos and gadgets. Now, its turn for shoes and shirts as well. Footwear major Woodland has brought technically innovative cooling shirts and shoes which controls human body temperature in extreme temperature conditions in India. It is the only company in India to offer such tech-based […]

Woodland to go solo in global expansion

Adventure shoe maker Woodland’s global expansion plans have an element of adventure. It will have own distribution network and deal with retail chains in foreign countries directly rather than tying up with a foreign partner for the same, said Harkirat Singh, managing director of Aero Group, which owns the Woodland brand. Aero Group plans to […]

Woodland to embark on manufacturing and retail expansion

Adventure brand Woodland  would be embarking on a major expansion drive next fiscal by adding two more units in Himachal Pradesh and Uttaranchal which would produce one million pairs of shoes. The investment for the expansion is estimated to be Rs 70 crore. “This would be largely funded through internal accruals,” Harkit Singh, managing director of […]

Indian firm plans to enter luxury clothing market

India’s leading outdoor adventure wear company, Woodland, is planning to enter into luxury apparel market by launching high-end fashion clothing line. Speaking to fibre2fashion, managing director of Woodland, Mr. Harikat Singh said, “We are planning to launch high-end clothing collections in next three to four months time.” “The high-end fashion collections will compliment with our […]

Woodland to hive off Woods with 50 exclusive retail stores

Outdoor and adventure sports goods brand Woodland plans to hive off its formal wear brand Woods into a separate entity. The sub-brand will have 50 exclusive retail outlets in two years. Woodland will also introduce apparels under this soon. Woods, launched six to seven years ago, has a range of products, including formal shoes, women’s […]

Retailers grab lucrative realty-deals to expand

Retail chains such as Future Group, Spencer’s Retail, Woodland among others are finding lucrative rental deals easier now compared to earlier and in favourable terms, since real estate developers are now offering to release space piled up in anticipation of foreign retailers’ entry. Home grown retailers are making the most of it. While rentals have […]

Woodland launches ‘Leave No Trace’ initiative

Woodland, the leading Adventure Outdoor gear brand formally announced the launch of its initiative ‘Leave No Trace’ in Goa while partnering with Asia’s most awaited music & dance festival – Sunburn Goa 2012.   Mr. Harkirat Singh, Managing Director, Woodland along with The Goan Woodland ProPlanet Ambassador Malaika Vaz announced the campaign with an aim […]

Woodland plans adventure sports gear stores

Footwear and apparel major Woodland is all set to venture into adventure sports gear retailing. It plans to open exclusive stores in hill stations to sell camping tents, trekking and mountaineering shoes, ropes and other related accessories. After test-marketing the products through its online platform, the Delhi-based Aero Club, maker of Woodland, is now aiming […]

Unicef, Woodland join hands with Malini Ramani

Designer Malini Ramani is set to promote the use of safe-drinking water in remote villages across India by making an exclusive range of T-shirts in association with footwear and apparel brand Woodland and Unicef. Part of the amount earned through the sale of T-shirts will go towards promoting fresh drinking water in villages. Ramani’s special […]

Woodland to set up adventure sports gear stores

Footwear major Woodland plans entry in adventure sports gear retailing. Having tested the waters through online sales, the Delhi headquartered Aero Club Ltd, maker of Woodland, is now aiming to set up stores in hill stations to sell camping tents, trekking and mountaineering shoes, ropes and other related accessories. Adventure sports, a Rs 5,000-crore plus […]