Building customer loyalty: Online retailers like Groupon, Zivame & Goibibo directly interacting with consumers

It is rare for dozens of high net-worth individuals to come together for anything other than a business event, but online jewellery retailer CaratLane managed to attract more than 30 HNIs for a diamond appreciation session in Hyderabad last month. The CaratLane event-held exclusively for privy league customers of Kotak Mahindra  Bank-was one of the latest examples […]

Zivame attracts international lingerie brands

Zivame, one of India’s first lingerie online store, is all set to add more brands to its kitty. At present, the e-platform features over 1,000 lingerie styles to choose from: bridal lingerie, plus size lingerie, everyday wear, shapewear, lounge wear, nightwear and swimwear for women. The collection is curated and hand-picked from top national and […]